Project details:

Another of the large-scale digital marketing projects I have project managed in 2018 is a regional campaign for Visit East Lothian and the East Lothian Tourism Attractions Group. Covering two digital projects (one Instagram-focussed and one for bloggers), I led teams of influencers to charge around the region taking on a variety of themes of interest.

You can check out the massive impact of this campaign in this East Lothian Blogger Campaign Analysis, where we reached almost 2 million people over the course of 1 weekend across all social media! As far as I know this stands as the most successful ever campaign of its type in Scottish tourism.

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